IGTV

Watch long-form vertical videos from your favorite Instagram creators with IGTV, the dedicated platform for full-screen mobile viewing. Unlike traditional video apps, IGTV is optimized for how you actually hold your phone — no awkward black boxes, no landscape rotation needed. Videos aren't capped at a minute, so creators can share deeper, more engaging content and you get to enjoy longer moments from the people you love.

Start watching instantly by signing in with your Instagram account. Your personalized feed surfaces videos from creators you already follow, alongside fresh recommendations tailored to your interests. As you watch, you can browse other videos or search for specific creator channels without interrupting your viewing flow.

Engage with content the way you want. Like or comment on videos to show your support, send favorites to friends via Direct messaging, and discover new creators worth following. Every creator you follow directly from IGTV gets added to your Instagram profile, so you can explore their full range of content across the platform.

IGTV transforms how you consume creator content on mobile. The vertical-first design, unlimited video length, and seamless integration with your Instagram account make it the natural home for long-form creator videos. Download today and discover why millions of people choose IGTV to stay connected with the creators they love.